Homebuyer Outreach Program- Chattanooga

Homebuyer Outreach Program

Approved for:  4 hours General CLE

Approved for:  1 hours Ethics CE



Andy Maloney, Nashville Title Insurance Corporation

Joshua  Hopkins – Rubin Lublin, LLC

 Justin Tanner – Agents National Title Insurance Company


 The CFPB’s labeling of an owner’s title insurance policy as “optional” may be a challenge,

however, it’s also an opportunity for title professionals to contact the homebuyer directly and

explain how title insurance protects their property rights. To learn how to educate consumers about

the value of title insurance,manage online consumer complaints (and your reputation) and promote

your business, ALTA has launched our new Homebuyer Outreach Program Workshops.

Open Brochure

  TNLTA Land Title School

Homebuyer Outreach Program

February 9, 10 and 11, 2016

Knoxville, Chattanooga and Nashville, Tennessee


8:00 a.m. Welcome & Intros


8:05 a.m. Managing Consumer Complaints in a Social Media Context

This session will explain how to use social media to monitor consumer complaints

on across various digital and social media platforms. We’ll discuss sample policies

and procedures your company can use to monitor your online reputation and

properly handle consumer complaints online. We’ll also provide tips on how to

remain compliant in the social media space.


9:00 a.m. Training Your Staff – Identify Your “But”

During this session we’ll discuss the importance of full staff training (not just your

closers) on the best ways to communicate the benefits of an owner’s title insurance

policy. We’ll also begin to examine the reasons that many in the land title industry

do not currently communicate directly with homebuyers and ways to move past

those barriers.


10:00 a.m. How Any Company Can Become a Marketing Power House

This innovative and interactive session will take attendees through a tour of the new

tools specifically designed to round out a company’s marketing efforts to

consumers.With more than 60 marketing tools, participants will explore the digital,

presentation and print marketing tools to understand how ALTA’s Homebuyer

Outreach Program can be adapted in their business and in their market.


11:00 a.m. A Homebuyer, a Realtor and a LenderWalk Into a Bar…

…and unfortunately, neither of them understands the benefits of title insurance.

This hands-on session will engage participants through the process of effectively

communicating the benefit our industry provides during real estate transactions.

With a focus on title agents, realtors, lenders and homebuyers, we’ll discuss the

best ways to explain title insurance and the pitfalls to avoid in your

communication efforts.

12:00 p.m. Wrap-up & Closing Remarks

NOTE: For member attendees from the same office, second and subsequent registrants may attend at the discounted price of $50 per person. You must be a TNLTA member to take advantage of this discount, and register at the same time.