Approved for:  4 hours General CLE

Approved for:  1 hours Ethics CE

 

PRESENTERS:

Andy Maloney, Nashville Title Insurance Corporation

Joshua  Hopkins – Rubin Lublin, LLC

 Justin Tanner – Agents National Title Insurance Company

  

The CFPB’s labeling of an owner’s title insurance policy as “optional” may be a challenge,

however, it’s also an opportunity for title professionals to contact the homebuyer directly and

explain how title insurance protects their property rights. To learn how to educate consumers about

the value of title insurance,manage online consumer complaints (and your reputation) and promote

your business, ALTA has launched our new Homebuyer Outreach Program Workshops.

Open Brochure

 TNLTA Land Title
School

Homebuyer
Outreach Program

February 9, 10
and 11, 2016

Knoxville,
Chattanooga and Nashville, Tennessee

 

8:00 a.m.
Welcome & Intros

 

8:05 a.m.
Managing Consumer Complaints in a Social Media Context

This session will explain how to
use social media to monitor consumer complaints

on across various digital and
social media platforms. We’ll discuss sample policies

and procedures your company can
use to monitor your online reputation and

properly handle consumer
complaints online. We’ll also provide tips on how to

remain compliant in the social
media space.

 

9:00 a.m.
Training Your Staff – Identify Your “But”

During this session we’ll discuss
the importance of full staff training (not just your

closers) on the best ways to
communicate the benefits of an owner’s title insurance

policy. We’ll also begin to
examine the reasons that many in the land title industry

do not currently communicate
directly with homebuyers and ways to move past

those barriers.

 

10:00 a.m. How
Any Company Can Become a Marketing Power House

This innovative and interactive
session will take attendees through a tour of the new

tools specifically designed to
round out a company’s marketing efforts to

consumers.With more than 60
marketing tools, participants will explore the digital,

presentation and print marketing
tools to understand how ALTA’s Homebuyer

Outreach Program can be adapted
in their business and in their market.

 

11:00 a.m. A
Homebuyer, a Realtor and a LenderWalk Into a Bar…

…and unfortunately, neither of
them understands the benefits of title insurance.

This hands-on session will engage
participants through the process of effectively

communicating the benefit our
industry provides during real estate transactions.

With a focus on title agents,
realtors, lenders and homebuyers, we’ll discuss the

best ways to explain title
insurance and the pitfalls to avoid in your

communication efforts.

12:00 p.m. Wrap-up & Closing Remarks

NOTE: For member attendees from the same office, second and subsequent registrants may attend at the discounted price of $50 per person. You must be a TNLTA member to take advantage of this discount, and register at the same time.